Cheesy Poster

“Sshh, it’s a secret,” says the character in the advert for Appenzeller cheese, referring to the recipe that gives this cheese its special flavour. This is a hard cheese produced from cows’ milk in the northeast region of Switzerland, after which it is named. The cows are fed exclusively on rich herbal grass and hay, and they have been making this cheese to the same recipe in these mountains for over 700 years. Perhaps the national dress and senior years of the roadside advertiser is intended to emphasise its long tradition?
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